We developed a content strategy and digital content creation for 3 markets, including social media management and collaboration with influencers.

We worked with three girls who are makeup and beauty influencers in three different markets in the Adriatic region to promote a new Maybelline product – Lash Sensational Mascara.

We chose girls who are known for their natural, unpolished look and who are very committed to their authenticity, believing that every woman should choose her mascara according to her own style and sensibilities.

With this solution, we challenged and encouraged girls and women of all ages and lifestyles to try the new product.