2022
As of 2018, we had the challenging task of promoting Vichy Laboratories’ new product – Mineral 89 – to our market. This innovative formula strengthens the skin barrier and provides 24-hour hydration. One of the features we focused on was that this serum is the first on the market that can be used as a primer.
Our digital campaign was an adaptation of global content with a touch of local skincare insights. With this approach, Mineral 89 became one of Vichy’s bestsellers in Serbia.
Picture a formula that not only fortifies your skin barrier but also provides 24–hour hydration. That’s exactly what we promoted in 2018 with Vichy Laboratories’ groundbreaking creation Mineral 89 – the first serum in the market that can be used as a primer.
Our digital campaign enhanced the global strategy with a touch of local skincare insights. With this approach, Mineral 89 became one of Vichy’s bestsellers in Serbia.
Now, we’ve embraced an even greater challenge! We presented the OOH campaign for the all-new M89 cream, designed to flawlessly complement the M89 booster by creating an ideal skin hydration protocol.
This project went beyond promoting new skincare products and features; it shaped a digital space that connected people through innovative skincare solutions, fostering a sense of exploration.
CAPABILITIES
