With this campaign, we wanted to challenge the little ones’ imagination. 

By building a castle, their own city or an entire galaxy, we wanted children to let their imagination run wild, stack bricks and create their own magical world. We enabled them to do all this in a creative and exciting LEGO adventure as part of the Maxi Loyalty program.

We created a recognizable campaign on social media, with the desire that as many children as possible get their new favorite toy. The content can be found on all Maxi channels