After the successful launch and good ratings of the first season, the TV series Besa returned for a second season in 2022. It’s common for social media channels to lack content between seasons of a series and for the fan base to dwindle. So, the biggest challenge was to keep fans on our channels.
We focused on Besa’s Instagram and created a grid that resembles a Blu-ray box set. Within this grid of 24 posts, we posted the most interesting content from the series.
Fans returned to our Instagram channel during the season break, and we managed to generate hype before the premiere of the second season.